ARC Rebrands ATR Markets as Racing1 Markets

ARC Relaunches ATR Markets Under the Racing1 Markets Brand

Arena Racing Company has rebranded its flagship betting and content product ATR Markets as Racing1 Markets, marking a fresh international push for its horse racing and greyhound racing betting solution.

The rebrand was announced on 13 January 2025, ahead of ICE Barcelona, and positions Racing1 Markets as a modernised 24/7 racing product for sportsbook operators. The solution offers managed betting markets, live racing content, streaming access, and international racing coverage for operators that want to strengthen their racing vertical.

Duelbits Becomes the First Racing1 Markets Partner

Alongside the rebrand, ARC confirmed its first major deal under the Racing1 Markets identity with Duelbits, a crypto-focused operator with a growing sportsbook presence.

Through the partnership, Duelbits will integrate Racing1 Markets’ horse and greyhound racing product into its sportsbook offering. The deal gives Duelbits access to a fully managed racing service, including 24/7 horse and greyhound content, licensed live-video streaming, and betting markets from global racetracks.

For Duelbits, the agreement adds a specialist racing product to its sports betting portfolio. While the brand is best known in the crypto casino space, the Racing1 Markets deal shows a wider move into more traditional sportsbook content, especially products that can keep players engaged outside major football, basketball, or esports schedules.

What Racing1 Markets Offers Operators

Racing1 Markets is designed as a turnkey racing solution for betting operators. Instead of requiring a sportsbook to build its own racing trading, content, and streaming setup from scratch, the product gives operators access to a managed racing package.

The product includes horse racing and greyhound racing coverage, live video, market management, pricing, and risk-management support. This makes it especially relevant for operators that want racing as part of their sportsbook but do not have an in-house racing operation.

This type of solution is valuable because racing runs across many time zones and markets. A 24/7 racing product gives sportsbooks a way to fill quieter periods in the betting calendar, especially for international audiences.

Why This Deal Matters

The partnership is interesting for two reasons. First, it gives Racing1 Markets an immediate launch partner after the rebrand, helping the new identity enter the market with a live operator deal rather than only a brand announcement.

Second, it shows how crypto-led operators such as Duelbits are expanding beyond casino games and esports-style audiences. By adding horse and greyhound racing, Duelbits can appeal to more sportsbook-focused players and potentially capture higher engagement from users who prefer regular betting events throughout the day.

For ARC, the deal supports its wider goal of taking racing content to a broader international betting audience. Racing has long been a core UK betting product, but packaged racing solutions can help operators introduce the vertical to players in newer markets.

NewCasinoScout Take

The ATR Markets rebrand to Racing1 Markets is more than a name change. It gives ARC a clearer product identity for the international sportsbook market, while the Duelbits deal provides an immediate proof point for the relaunch.

For Duelbits, this is a smart sportsbook expansion move. Racing content offers frequent betting opportunities, strong live engagement, and a different player profile compared with standard crypto casino games. If integrated well, Racing1 Markets could help Duelbits create a more complete sportsbook experience and reduce reliance on only major sports fixtures.

The key point to watch now is whether more crypto-first operators follow Duelbits and add managed racing products to their platforms.

FAQ

What did ARC announce?

ARC announced that ATR Markets has been rebranded as Racing1 Markets, with the new identity launching ahead of ICE Barcelona 2025.

Who is Racing1 Markets’ first partner?

The first announced partner under the Racing1 Markets brand is Duelbits.

What will Duelbits receive from the deal?

Duelbits will gain access to Racing1 Markets’ horse and greyhound racing content, including managed betting markets, 24/7 racing coverage, and licensed live-video streaming.

Why is this important for Duelbits?

The deal helps Duelbits expand its sportsbook offering beyond its crypto casino and existing betting products, giving users more regular racing markets to bet on.

Why did ATR Markets rebrand?

The rebrand gives ARC’s racing product a clearer international identity and supports its wider push to promote horse and greyhound racing to global betting operators.